What are people looking for on the internet? Yandex, Google and Rambler search query statistics, how and why to work with Wordstat

Before you do something on the Internet: create a website, set up an advertising campaign, write an article or a book, you need to look at what people are generally looking for, what they are interested in, what they enter in the search bar.

Search queries (key phrases and words) are most often collected in two cases:

• Before creating a site. In this case, you need to collect as many keywords as possible to cover your entire area. After collection, search queries are analyzed and based on this, a decision is made on the structure of the site.
• To set up contextual advertising. Not everyone chooses for advertising, but only words that can be used to determine interest in a product or service, preferably an active interest expressed by the words “buy”, “price”, “order”, etc.

If you are going to set up contextual advertising, then .

And below we will look at how to collect search query statistics in popular search engines, as well as little secrets on how to do it better.

How to view Yandex query statistics

The Yandex search engine has a special Word Selection service located at http://wordstat.yandex.ru/. Using it is very simple: we enter any words and usually, in addition to statistics on these words, we also see what we were looking for along with these words.

It is very important to understand that statistics for shorter queries include statistics for all detailed queries with these words. For example, in the screenshot, the query "query statistics" includes query "Yandex query statistics" and all other queries below.

The right column displays the queries that were searched by people who searched for the query you entered. Where does this information come from? These are requests that were entered before or immediately after your request.

To see the exact number of requests for a phrase, you must enter it in quotation marks "phrase". So, specifically, the query "query statistics" was searched 5047 times.

How to view Google search statistics

Recently, the Google Trends tool has become available for Russia, it is located at http://www.google.com/trends/. It displays popular recent search queries. You can enter any of your query to evaluate its popularity.

In addition to query frequency, Google will show popularity by region and related queries.

Second way to see the frequency of Google search queries is to use the service for advertisers adwords.google.ru. To do this, you need to register as an advertiser. In the "tools" menu, select "Keyword Planner" and then "Get query statistics".

In the scheduler, in addition to statistics, you will find out the level of advertiser competition for this request and even the approximate cost per click, if you decide to also advertise. By the way, the cost is usually too high.

Mail.ru search query statistics

Mail.ru has updated the tool that shows search query statistics http://webmaster.mail.ru/querystat . The main feature of the service is the distribution of requests by gender and age.

It can be assumed that the Yandex word search service also takes into account queries from Mail, because at the moment, the Mail.ru search engine displays Yandex ads, and the service is mainly designed for advertisers. And earlier, by the way, Google ads were shown in Mail.ru.

In addition, you can use this trick. The approximate distribution of the audience between search engines is as follows: Yandex - 60%, Google - 30%, Mail - 10%. Of course, depending on the audience, the ratio may vary. (For example, programmers may prefer Google.)

Then you can see the statistics in Yandex and divide by 6. We get the approximate number of search queries in Mail.ru

By the way, the exact distribution of the audience between search engines for February 2014 can be seen in the screenshot below:

Rambler query statistics

From the graph above, you can already see that the Rambler search engine covers only 1% of the Internet audience. But nevertheless, they have their own keyword statistics service. It is located at: http://adstat.rambler.ru/wrds/

The principle is the same as in other services.

The Bing search engine is used even less by our compatriots. And to see keyword statistics, you will have to register as an advertiser and understand the instructions in English.

You can do this at bingads.microsoft.com, and query statistics can be viewed at the stage of creating an advertising campaign:

Yahoo query statistics

In this system, as in the previous one, you need to register as an advertiser. See search query statistics here http://advertising.yahoo.com/

How to view Youtube search terms

Youtube also has its own search query statistics, which is called "Keyword Tool". It is mainly intended for advertisers, but you can use it to add relevant keywords to your video.

And it looks something like this:

Outcome.

We have considered all popular systems for selecting search queries. I hope this review will be useful to you for writing articles, creating websites or setting up advertising. If you have any questions - ask them in the comments.

What are they looking for on the Internet? About half of these requests are entered in ten Russian cities: Moscow, St. Petersburg, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Omsk, Novosibirsk and Khabarovsk. Users of these cities launch 18.5 million search sessions, the duration of which, in general, would be 100 years. On average, a person spends two minutes creating a query and viewing search results. Queries consisting of three or more words have become more popular, much less often a query consists of one word.

The most verbose Yandex queries are five-word queries. Most often, users turn to the Yandex search engine - 82.7%, then to Search Mail - 36.3% and Rambler - 20.3%. Users from different cities and regions most often request large portals of the region, unknown in other cities. What are the most searched on the Internet? In the search engines Yandex, QIP and Search Mail, the most popular requests are requests for social networks. The majority of users visit them constantly. In terms of popularity, requests with the word “porn” follow, the number of such requests is clearly not decreasing.

Interesting figures and facts about the Runet sector:

— According to Yandex statistics, monthly page views of search results by Runet users are more than 3.1 billion times.

— More than 100 million requests.

- Approximately half of all requests (~ 45% - 48%) are from residents of only ten cities:

• Moscow
• Petersburg
• Voronezh
• Rostov-on-Don
• Nizhny Novgorod
• Samara
• Yekaterinburg
• Omsk
• Novosibirsk
• Khabarovsk

— Every day, the inhabitants of these cities spend 18.5 million. search sessions, the total duration of which is - 100 years.

Top 10 search queries on Yandex:

• Vkontakte Odnoklassniki Mail.ru
• Porn
• Vkontakte entrance to the site
• Vkontakte input
• Auto RU
• porn online
• My world
• Games for girls

Google also has its own TOP 10 search terms:

• Download
• Classmates
• In contact with
• Download for free
• In contact with
• Yandex
• Weather
• Translator
• Programs

There are Yandex.Wordstat and Google.Adsense resources where you can view and estimate the number of impressions of ads in Yandex.Direct, all information is based on user requests. The service works to identify popular topics: the more popular the topic, the more users will be interested in it.

What are they looking for on the internet right now?

What questions are asked most often? Most often, users start a question query with: how much, what, or who.

Most of all, such questions are used, they are asked daily to all search programs:

• why men are needed
• how to kiss properly
• where to go to study
• What is love,
• where the babies come from,
• Where to buy,
• whose phone number
• when they open
• how much does a wedding cost
• why is Putin a crab,
• what holiday is today
• who want to be a millionaire.

About 10% of requests have clarifications or direct instructions - to sell, buy or receive something. The most common clarifications by far are requests to download and free of charge. Every year the number of Internet users is growing inexorably, so there is always a question of how to interest and attract people, what resources are popular and in demand. Studies have shown that, first of all, queries in various search engines depend on the age of the user.

What are often searched on the Internet

For example, young people aged 12-17 are most often interested in programming, computer technology, games, payment systems, cars, cell phones, various possibilities of modern technology and making money at home. In the age category of 18-24 years old, social networks, chatting, website development and optimization, games (strategies, quests), music and mobile devices are added to all this.

Unlike guys, girls are interested in curricula, fashion, music, social networks, cosmetics, series, TV projects, nail extensions and other things.

In the older age group, the Internet is used as widely as among young people. What are people looking for on the internet? Many are interested in dating, with the help of which they are looking for a mate for a serious relationship. Some are looking for new movies, listening to online music, online shopping is also popular.

Regardless of position and age, users often request the social networks Odnoklassniki and Vkontakte.

Greetings, dear reader. In this article, we will analyze the topic of what goods are sold on the Internet, what people are interested in at a given time, and learn how to make an express analysis of various goods and services.

What can we use this for, you may ask? Good question, let's look at all this with live examples.

A certain Artem, an aspiring entrepreneur who previously worked in a small company as a sales manager, wondered about his own business. Artem decided to sell the latest technology, starting his business by selling Google Glass glasses (smart glasses that recognize voice commands).

First of all, he signed an agreement with a supplier, purchased the first batch, launched a website and an advertising company. Artem was sure that such a cool novelty should definitely be popular and bring good money from sales.

As some have already guessed, Artem forgot to analyze the market. Demand for these glasses began to dry up, at least in Russia. Most have already bought these glasses immediately after the release + due to the sharp growth of the dollar at the moment (02/23/15), the glasses began to cost more than 100 thousand rubles, which further reduced the likelihood of their purchase.

What tool can be used to learn how to analyze demand?

How to find out the current demand for a product or service

The Yandex Keyword Statistics service will help us with this, we will focus on this service, because. The Yandex search engine in 2014 occupied and approximately the same occupies now in 2015 - 58.4% of all search queries on the Russian Internet, which means it contains maximum information.

Let's take the same example with Artem and the new Google Glasses.

To determine the current demand for glasses, we fill in the phrase "google glass" (without quotes) in the service search box.

8910 impressions per month were recorded by Yandex on request containing the words google glass , in the screenshot you can see the most frequently scored phrases. The data is for the previous month.

Please pay attention to such an indicator as DISPLAYS. Many people mistakenly believe that impressions are the number of people, but this is not true.

P okazas are not the number of people, since 1 person can score both 2 and 3, and more times google glass + [additional word], as a result, the search engine sums up all impressions.

Here is an example for easier understanding:

Artem, when looking for a supplier of his goods, scored the following phrases:

• Google Glass;
• Google glass price;
• google glass buy in russia.

As a result, 3 positions will be displayed in Wordstat:

1. Google glass - 3 impressions;

2. google glass price - 1 impression;

3. google glass buy in Russia -1 display.

The essence, I think, is clear, if it is not clear, ask in the comments.

Earlier I said that in 2014, 58.4% of users used Yandex, respectively, in order to calculate a more accurate number of impressions in all search engines, the number of 8910 impressions / 58.4% * 100% = approximately 15257 impressions were registered in all search engines.

This calculation is very rough, but allows you to assess the demand for goods at the current moment as soon as possible.

For a more accurate calculation, you can use keyword statistics from other major search engines.

As a result, we can conclude that this product is of interest. For more accurate conclusions, you should pay attention to commercial words, such as: buy, price, cost and so on.

To consolidate the material, indicate in the comments which topics you have checked.

How to find out what people buy online in winter, summer or holidays.

Still, the Yandex Keyword Statistics Service can help us in this matter.

To analyze seasonal goods, I propose to consider the situation using the example of a tire store.

In order to see when people are looking for tires, just enter the query “buy tires” into the search bar and switch the checkbox to the “History of requests” tab (see screenshot, indicated by an arrow).

Looking at the chart above, we can conclude that people are actively looking for tires at certain times. March-April (summer tires = when the snow melts) and October-November (winter tires = when the snow starts to fall).

By analogy, you can analyze requests and understand what they buy in the winter, what they buy in the summer, as well as what goods they buy for the new year, with the exception of the Christmas tree and New Year's toys.

We use this method to determine seasonality.

How to identify future demand and analyze demand for the previous period

For the analysis in this matter, 2 tools will help us:

With Yandex. We are already familiar with Wordstat, I will show with an example how best to conduct an analysis.

Suppose we want to know the demand for the service "breast augmentation" and take the second query "breast plastic surgery" for a better understanding of the situation. We drive both phrases in turn into the Wordstat search bar, put a check box on the "History of requests", as a result, we look at the statistics for the previous 2 years.

We see that the demand for the service of "breast plastic surgery" is falling. My guess is that artificial breasts are no longer in vogue. Let's check the breast augmentation request for a more accurate confirmation of our guess.

The same thing, demand is falling, although the graph shows that there is a certain seasonality at the end of the year, due to the New Year holidays. Apparently someone wants to give himself a gift. =)

We turn to the Google Trends service, the interface is not difficult, we fill in the query “breast augmentation”, select the comparison by Countries and regions - I select Russia.

As a result, we get a graph with the results for the previous few years. The graph clearly shows a gradual decrease in interest in this service. One can make a superficial conclusion that this direction is not very interesting in the future.

But for example, the request "fitness", on the contrary, is only becoming more popular every year.

The graph clearly shows how its popularity is growing. Also in Google Trend, there is a “Forecast” checkbox, when activated, Google completes the chart for a year in advance, this happens based on previous data, if there is enough of them for analysis.

A question for backfilling, do you think the demand for the “plastic windows” service is growing based on the data in the chart below? Justify your answer.

Write your answers and arguments in the comments, after 10 answers, I will give my comment.

To help you, additional information and a hint for you - pay attention to the growth of the Internet audience over previous years and correlate the data with the history of requests.

What do people buy in an online store in my region?

In order to find out, we need to open our favorite Wordstat service.

We can view this information in 2 ways:

1. by enabling the checkbox - "by region"

2. specifying the search region

Consider both options using the example of our hero Artem. Artem realized that selling glasses from Google is most likely not profitable, because. the market is very limited by high price and low demand. So he decided to do smartwatches.

Let's analyze this request.

Method 1

Step 1 - Turn on 1 check box "By regions";

Step 2-Select the "Cities" tab.

Now we see that the greatest demand for this product is in Moscow, followed by St. Petersburg, Yekaterinburg, etc.

Method 2

Step 1 - Click on the choice of region, the default is Russia;

Step 2 - Select the desired region, in my case it is Moscow and the region;

Step 3 - Click the Select button.

As a result, we see all the statistics on the number of requests and on key phrases. We can also see statistics on the history of queries, etc.

Outcome:

In the course of reading this article and completing the assignments, we know and can answer the following questions:

1. What they are looking for on the Internet. How, based on this, with the help of commercial words you can understand what people want to buy.

2. What phrases people use to search for our services.

3. How to find out the seasonality of the goods.

4. We know how to identify future demand for goods and how to analyze the future period.

5. How to find out the exact situation for each region.

Bonus for pinning

Based on statistics, write what brand of car people are most interested in at the moment in Russia, give an answer in the comments:

1. Lada (Vaz);

2. Toyota;

3. Nissan;

6. Mercedes.

In which region is this brand most often searched?

Analyze the future demand for Lada (VAZ) for the coming year.

Search query analysis is used by every competent optimizer. Statistics show what people most often look for on the Internet using search engines.

Its main purpose is compilation. If you don’t have one (most often we are talking about blogs), search query statistics are accessed when writing articles, “sharpening” it for a specific keyword.

The main tool for selecting keywords, most webmasters consider Yandex query statistics.

Wordstat.yandex.ru (Wordstat) - Yandex query statistics

Yandex Wordstat (wordstat.yandex.ru) combines all kinds of word forms, while most often not taking into account prepositions and interrogative forms. If you just write in Yandex Wordstat what you are interested in, then the service will show you the total number of impressions of a given word, word forms and phrases in which it was encountered.
For example, let's write:

request statistics
(Impressions: 31535. Lyrics included: Yandex query statistics, search query statistics etc.).

In order to achieve specification for a certain word form in Yandex Wordstat, you need to use special operators.

The most common is to enclose the desired search query in quotation marks ("" ). In this case, the specific keyword in any word form will be taken into account.
Example:

"query statistics"
(Impressions already 4764. Included: query statistics, query statistics etc.).

exclamation point operator ! allows you to take into account only the exact values ​​of the keywords.
Example:

"!query!statistics"
(There are already 4707 impressions. Now we have found out the exact number of impressions of the query we are interested in. Please note that the ! operator is in front of each of the words).

With the help of the - (minus) operator, it becomes possible to exclude specific words from the display.

Using the plus + operator, you can force Yandex statistics to take into account conjunctions and prepositions. You will receive data on word forms with these parts of speech.

Bracket operators () - grouping and | - or. These operators are used to compile a group of keys under one query at once.

It should be noted that the operators can be combined with each other in various ways to significantly reduce the time of collecting statistical analysis data.

Yandex search query statistics show not only derivatives of the entered words, but also associative queries that users used along with your queries. This possibility contributes to a significant expansion of the semantic core (the tab on the right - "What else were looking for people who were looking for ...").

The first tab wordstat.yandex.ru "By words" contains the total number of impressions of specific search queries. Using the region tab, you can determine the particularity of the same keyword in a particular search region.

The "On the map" tab reflects the frequency of using queries on the world map. To track the frequency of this request for a certain period, you can use the "by months", "by weeks" tabs. This is especially true for seasonal queries.

• Firstly, Yandex statistics does not provide data on the number of people who searched for specific queries, it only gives the number of impressions of search results containing this query.
• Secondly, Yandex Wordstat by default shows data for the last month. It should be borne in mind that some requests may be seasonal in nature, and there are also requests, the so-called “ups of interest”.
• Thirdly, the figure that stands on top of the query includes all the keywords that contain the query itself and its word forms. Special operators should be used.

Taking into account all the opportunities that wordstat.yandex.ru provides, and the competent use of all the tools, this service becomes the most important component that most webmasters use when promoting modern resources.

Google Query Statistics

Google has two services that can be used as keyword statistics. Google statistics for keyword selection is often used as an additional tool to expand the semantic core. This service usually independently determines the language and region for the search, the task of the optimizer is to compile a starting set of words. As a result, the system will offer you similar requests, indicating the frequency of their impressions and competitiveness.

Google search statistics are more for comparing the popularity of multiple search queries. In addition, a visual representation of changes in the dynamics of the popularity of the request in the form of graphs is offered.

Rambler query statistics

Rambler query statistics are not as popular, since the Rambler search engine is not so actively "used" by Internet users. The main difference from Yandex statistics is that there is no combination of results for different word forms. In other words, you can get accurate statistics on the frequency of a request in the right number and case without using additional operators.

Rambler's search query statistics would be a convenient addition to Yandex if this search engine were more authoritative in Runet. It is worth noting that Rambler's statistics allow you to determine the number of views, both the first and any other pages regarding a specific set of words.

Search queries - frequency and competitiveness

What else should a beginner optimizer know about target queries? It is customary to subdivide all search queries into high-frequency (HF), mid-frequency (MF) and low-frequency (LF). As well as highly competitive (VC), medium competitive (SC) and low competitive (NC).

Of course, the best option would be a high-frequency and at the same time low- or medium-competitive request. But these are rare. It happens that a low-frequency request is highly competitive. Usually high-frequency ones are highly competitive requests, medium-frequency ones are medium-competitive, etc.

It must be borne in mind that these terms do not carry any specific quantitative meanings, since these figures will vary for each subject. It should be understood that the promotion of a particular site will be determined not only by its subject matter, but also by the specific situation on the market.

It should be borne in mind that the competent use of search engine query statistics is one of the components of the optimization process. Visitors who come in for certain search queries should get the information they were counting on, only in this case they will want to return to your resource.

Of all the events in 2017, Google users searched for the 2018 FIFA World Cup draws the most. On December 13, Google introduced the "Year in Search" project, in which it collected information about the fastest growing user queries in the outgoing year.

Events and phenomena

Among the events and phenomena, in addition to the 2018 World Cup draw, there are several other sporting topics - the World Hockey Championship, the football Confederations Cup that took place in the summer and the sensational boxing match between Floyd Mayweather and Conor McGregor. The entire top ten looks like this:

losses

Internet users often respond to the death of famous people. So this year, many personalities who have made a huge contribution to art, music, theater and cinema have passed away. Most of all, Google users searched for information about Vera Glagoleva, Dmitry Maryanov and American rock musician, Linkin Park vocalist Chester Bennington.

How to start a new life

Internet users use a search engine to keep up with life and keep abreast of all new trends. That is why very often this year they looked for the meaning of words such as "hype", "bitcoin" or "eschkere" (you will still find it in the top 10 memes).

And having learned a lot of new things, people thought about how to change their lives. As Google research shows, these plans are often quite ambitious. After learning what bitcoin is, people begin to wonder how to mine it or how to start their own business. However, there are eternal topics among the requests, for example, how to start a conversation with a girl.

Internet memes

Every year the Internet gives birth to new memes. At the beginning of 2017, Zhdun became the most popular Runet character. Margriet van Brevoort, a Dutch artist who created a sculpture with the head of a sea elephant, did not think that her creation would be so famous in Russia. The phrase "This is a fiasco, bro" became popular after the publication of a viral video in which a Shiba Inu dog falls into the water. The phrase has become synonymous with failure.

The other seven items on this list also have very interesting origin stories.

Rap artists

And of course, summing up the year, it's hard not to mention rap culture. This genre is actively gaining popularity, many people know the names of rappers even though they have not heard a single song and have not seen a single battle (if you don’t know what it is, right now type the phrase “What is a rap battle” into the search bar) . The battles themselves are gaining tens of millions of views. And this is what the top ten most popular rappers according to Google search users look like.